The APUCEN logo is designed to direct the viewer’s eyes to the centre where we see the interlocking of the letters U & C. This interlocking of the two letters symbolises the partnership between universities and communities to address issues pertaining to the improvement of the quality of life in different contexts of need. This interlocking also signifies the mutually respectful and two way sharing of resources and knowledge between the two parties. The rainbow spectrums of the letter C is indicative of the diversity of cultures and multi-faceted character of societies that are found in the Asia-Pacific region that needs to be acknowledged, respected and celebrated.